STORY
Leads Brand Connect is bringing Coração do Vale to India through an MoU it has signed with Lagar do Vale, a prominent olive oil producer based in Baixo Alentejo, Portugal.
Apart from being a commercial alliance, the partnership can be seen as the amalgamation of two institutions that are committed to quality and craftwork. With centuries of tradition behind it, Lagar do Vale brings together a unique combination of local Portuguese olives, cultivation practices and the advanced technology of extraction that enables the production of extra virgin olive oil of the highest quality.
For Leads Brand Connect, the agreement becomes a part of a bigger plan to present the best food brands to India's emerging premium food market. As more and more people tend to look for quality, origin and authentic experiences related to food, Coração do Vale becomes a natural fit to join the ranks of Indian gourmet food brands.
Furthermore, the partnership becomes another milestone on the road of economic cooperation between India and Portugal, built on centuries of connection, shared interest in food, heritage and craftwork, and presents new avenues of development for premium Portuguese products on the rapidly growing Indian market.
Through this exclusive partnership, Leads Brand Connect acts as the link between the Portuguese olive oil heritage and the discerning consumer market in India, presenting not only the unique extra virgin olive oil but also the story of origin, traditions and Mediterranean excellence, carefully selected for Indian kitchens and gourmet consumption.
